Product Company Investigation.

Company Analysis 

Warner Bros- From the description of the Warner Bros Logo, I can see that they have used a clear sky background for simplicity and effectiveness they have also used the clear sky background because it stands out and catches the attention of the viewer and is easily recognizable from a reasonable distance. Also showing the WB Logo in front of the Clouds is an effective technique to use because it’s bright and eye catchy. Furthermore, they have also used their logo in front of the clouds to represent power and eternity. Warner Bros. Entertainment Inc. (commonly called Warner Bros. or WB) is an American producer of film, television, and music entertainment. As one of the major film studios, it is a subsidiary of Time Warner, with its headquarters in Burbank, California and another in New York, New York. The Warner Bros. logo has always had the same basic premise: It's a shield floating in the clouds stamped with the initials W.B. Everyone knows it, and looking back at old Warner Bros. movies, it's tempting to say that it basically hasn't changed over the years: The emblem you see at the beginning of a movie today seems virtually identical to the one you would have seen 60 years ago.

Sony Pictures- This logo is similar to the Warner bros logo in a sense of the similar techniques used to be simple and effective and create a grotesque effect with little graphic importations being used. The bright high contrasted effects on the right side of the picture is very good because it fades into a low contrasted shade of dark blue to make up the majority of the Sony pictures logo. Likewise, this is very eye catchy and makes the image stand out very much. I feel as if Sony Pictures are urging the viewer to be really captivated by their image and have an affirmative view of their Logo. In my judgement this image is suitable and effective for all ages because it’s clear and tranquil and easy to remember. The Bold text dictating the logo gives this image a fantastic look. This is done deliberately to draw the intended audience to the product name (Logo) and it appeals to viewers around the world day in and day out. To conclude, the lines down the middle of the Sony pictures logo gives this logo effect because it’s different from other company production Logos furthermore, it’s a simple use of playing with the Logo to make influence and to make it stand out.

 Walt Disney- Walt Disney pictures is a mainly children’s audience based film company. Unlike the other company Logos above, this Walt Disney logo is quiet imaginative and intellectual. My own opinion on this logo is that it is very effective because it aims its Logo at children in particularly. Walt Disney have used a castle as their main brand image logo because it appeals to the target audience(Children) also the castle gives a sense of fun and joy because some kids like castles and it will catch their attention after seeing this logo in a film or on TV. This Logo has Curly Tangled font. This font implicates that Walt’s main target were children and not too much Adults. On the other hand, the Font is clear and understandable and is suitable for all ages which is an advantage for Disney. Walt Disney’s logo is very powerful and automatically implicates a message to the viewer and all in all it’s just a very good Logo.

Overall

Overall to conclude my logo research, I have decided that I will keep things simple and effective so that my logo has an extrovert contrast and will be suitable for all ages. From my research the majority of the big film companies have a simple effective logo because they stand out to me and you and many other viewers across the world and the logos are bold and energetic and prevailing which appeals to us day in and day out. So because I want my logo to follow in the footsteps of the big companies I am going to make my logo as simple as possible.

Misfits Continued

Misfits Overview

This show is just so very British. It's all about the characters which are weird, lively and likeable. Yes, 10 minutes into the first episode (that's why this is not really a spoiler) they and a lot of other people each receive unique powers ranging from incredibly mighty to ridiculous. But instead of becoming a "Heroes" clone it centres on these young protagonists and makes you care about them.

Misfits Target Audience

The target audience for the TV programme Misfits is teenagers. This is because of many different reasons, one of them being the different themes portrayed in the program. In the programme there are many different violent and sexual scenes. These types of themes appeal to the target audience of teenagers as they find them exciting and will be able to relate to them as they may have experienced such happenings themselves. Another way this programme is target at teenagers is through the clothing and fashion worn by different characters. To teenagers, the latest fashion and styles are very important to them, as it boosts their social status, making them more popular. Therefore, in this programme, the characters all wear stylish and up to date clothing, as it makes the programme more glamorised to the target audience.  

Reviews of Misfits

Misfits has positive reviews everywhere. The Telegraph have said it’s a 4.5 out of 5 and they have also said this: Starring none of its original cast, E4's Asbo superheroes drama Misfits has become the ‘Sugababes’ of the TV world. That it remains so popular is therefore a testament to not only the inventive and scabrously worded script but also the zesty new cast for whom replacing the likes of Robert Sheehan and Iwan Rheon was no easy task. The excellent Joseph Gilgun (This Is England), brought in after Sheehan decided to call it a day at the end of the second series, has in fact come to embody latter-day Misfits: cocky, louche – and a bit awkward to watch.

E4 Programme Research (3)

Misfits

Misfits is a British science fiction comedy-drama television show, on E4, about a group of young offenders sentenced to work in a community service program, where they obtain supernatural powers after a strange electrical storm. The show premiered on 12 November 2009 and concluded on 11 December 2013 in its fifth series.

The cast of misfits have experienced a lot of changes over the time it has been aired. The original cast is:Antonia Thomas, Iwan Rheon, Lauren Socha, Nathan Stewart-Jarrett, and Robert Sheehan are introduced as Alisha Daniels, Simon Bellamy, Kelly Bailey, Curtis Donovan, and Nathan Young respectively. Sheehan left after the second series, replaced in the third by Joseph Gilgun as Rudy Wade. After the third series it was announced that Rheon, Thomas, and Socha had left and would be replaced by new cast members Karla Crome, Nathan McMullen and Matt Stokoe, as Jess, Finn, and Alex respectively. Midway through the fourth series, Stewart-Jarrett left while Natasha O'Keeffe joined the cast as Abbey Smith.

The first series started broadcasting in the U.K. on 12 November 2009 on E4, and was produced by Clerkenwell Films. The show aired in Australia in 2010 on ABC2, and in New Zealand, it screens on FOUR, where its fourth series is currently running. In June 2011, it was made available online in the United States via Hulu,[2] where it became one of the service's most-watched series.

E4 Programme Research Continued

The Big Bang Theory

The Big Bang Theory is an American sitcom created by Chuck Lorre and Bill Prady, both of whom serve as executive producers on the show along with Steven Molaro. All three also serve as head writers. It premiered on CBS on September 24, 2007.] The eighth season premiered on September 22, 2014.

The show is primarily centered on five characters living in Pasadena, California: roommates Leonard Hofstadter and Sheldon Cooper, both physicists; Penny, a waitress and aspiring actress who lives across the hall; and Leonard and Sheldon's equally geeky and socially awkward friends and co-workers, aerospace engineer Howard Wolowitz and astrophysicist Raj Koothrappali. The geekiness and intellect of the four guys is contrasted for comic effect with Penny's social skills and common sense.

The show's initial pilot, developed for the 2006–07 television season, was substantially different from its current form. The only characters from the initial pilot that were kept for the reshot pilot for the series were Leonard and Sheldon (portrayed by Johnny Galecki and Jim Parsons, respectively, and named after Sheldon Leonard).The cast was rounded off by two female leads: Canadian actress Amanda Walsh as Katie, "a street-hardened, tough-as-nails, woman with a vulnerable interior" who the boys meet after she breaks up with her boyfriend and invite to live in their apartment (Katie was replaced by Penny, portrayed by Kaley Cuoco, in the second pilot); and Iris Bahr as Gilda, a scientist colleague and friend of the boys who was threatened by Katie's presence. The initial pilot used Thomas Dolby's hit "She Blinded Me with Science" as theme music.

The series was not picked up, but the creators were given an opportunity to retool the show and produce a second pilot. They brought in the remaining cast and retooled the show to its final format. The original unaired pilot has never been officially released, but it has circulated on the Internet. On the evolution of the show, Chuck Lorre said, "We did the 'Big Bang Pilot' about two and a half years ago, and it sucked... but there were two remarkable things that worked perfectly, and that was Johnny and Jim. We rewrote the thing entirely, and then we were blessed with Kaley and Simon and Kunal." As to whether the world will ever see that original pilot, maybe on a future DVD release, Lorre said, "Wow that would be something, we will see. Show your failures.

E4 Programme Research

The Inbetweeners

The Inbetweeners is a British sitcom that originally aired on E4 from 2008 to 2010. Created and written by Damon Beesley and Iain Morris, the show followed the life of suburban teenager Will McKenzie (Simon Bird) and his three friends at the fictional Rudge Park Comprehensive. The episodes involved situations of school bullying, broken family life, indifferent school staff, male bonding, and largely failed sexual encounters.

The four main characters are seen in every episode as well as the 2011 and 2014 movies. They consist of:

Will McKenzie-(Simon Bird) is the show's principal character, with his voiceover introducing and concluding each episode. In the first episode he has transferred from a private school, after his parents' divorce, to Rudge Park Comprehensive, where he eventually befriends the others. He is an unconventional hero – although he is generally the wittiest and most level-headed of the group, he is prone to making bad choices and his sarcasm occasionally leads to his making outrageous and offensive remarks. Will is bright, focused and eager to get into a good university. However, he is shown to be romantically frustrated, and pessimistic about his chances, due to his awareness of his lack of any kind of coolness.

Jay Cartwright-(James Buckley) is the most immature and arrogant of the boys. He is also the most vulgar of the group and harbours a generally misogynistic outlook. He is obsessed with sex, with almost all his comments being about the subject. In his mind, he is the most sexually experienced of the group. He frequently tells wild and fictional stories about his experiences (sexual or otherwise), and handing out highly dubious advice which demonstrates that in reality he has very little understanding of the subject. In fact he is the least sexually experienced of the group, frequently relying on pornography to attain gratification, as he finds it difficult engaging with girls. In addition to his sexual stories, Jay compulsively lies about just about anything to make himself seem cooler, no matter how wildly unbelievable.

Simon Cooper-(Joe Thomas) is the most cynical and grumpy of the group, being prone to bouts of hysterical swearing at the slightest provocation – such as gentle goading, family rules, or even kindly advice – from his family or peers. However, he is also shown in several scenes to be the friendliest and most trustworthy member of the group, and he maintains a closer relationship with Will than any of the others. Simon considers himself to be the most romantic of the boys, his on-off relationship with Carli propelling many of the plots.

Neil Sutherland-(Blake Harrison) is known to be the slow, somewhat dim-witted and gullible "nice guy" member of the group. He often fails to appreciate he is responsible for the bad situations he causes, and fails to pick up on sarcasm, often taking comments seriously and consistently believes Jay's compulsive and blatant lies. Neil's simpler mind means he is often happy and positive as well as more accepting of Will and he displays less of the selfishness and obsession with sex as the others. He tends to be the most successful with girls of the four.

Inbetweeners Target Audience

The 'Inbetweeners' uses dissimilar features to charm to its target audience. Its target audience is young people aged 15-25. This can be seen from its use of young characters and its implementation of the characters within a modern social and school environment Firstly, the use of clothes on the main characters in the segment,  help appeal to the target audience. The referent of the main characters clothes,  are what would normally be considered ‘trendy’ or 'in fashion 'clothing. This signifies that as these characters are ‘trendy’ in appearance this show must also be ‘trendy.’ This is a marketing technique used to engage the target audience more so as it makes the characters seem more appealing, and more people can relate to them.  The suburban setting of the show also remains appealing for many, as this again enables more people to relate to it. This setting also signifies a more realistic element to the show, which in turn makes it more immersive.  The performance within the show is appealing as the comedic value of it offers a sense of escapism. Furthermore, the crude humour used in the show appeals to the target audience far more than other comedy shows. The fact that this humour is also used in the context of situations,  (like having an embarrassing first car) further assists in enabling more people to relate to it and it is overall more appealing for the target audience.

Finally, the lighting is kept fairly high key. This is to fit in with the genre and humour of the programme, to plea to and entertain the target audience. This appeals to the target audience as they find that with this they can simply watch this show, be entertained and laugh at it, without taking it too seriously. This shows target audience as they, (young people aged 15-25), are people who are stereotypically thought to enjoy comedy shows more than drama. In conclusion, this show uses multiple aspects to appeal to its target audience, entertain audience, and to overall immerse the target audience in the programme more. This is achieved successfully as the show occurs in a realistic suburban environment. Given the regularity of this setting, this creates another easily forged link that the audience can form between themselves and the show, making the events and occurrences more relative and ultimately making the show more immersive and entertaining.

E4 Stats

E4 Stats

E4 is the entertainment destination for a cutting edge young audience

Its eccentric and witty persona and strong branding make it a massive talking point

E4 is on Freeview, DSAT and cable, and E4 HD on Sky increasing its audience potential big time

It also won channel of the year at The Broadcast Awards in Feb 2011

E4 is one of the most original digital channels, successfully launching mega hits like Skins, The Inbetweeners and Misfits

With loads of Facebook appreciation groups, E4 is here to entertain

E4.com reaches 2m+ a month and has great brand opportunities

Stat Breakdown

E4 Demographic-AGE under 18s (63%) 18-24 (29%) 25-34 (5%) 35-44 (2%) 45-54 (1%) 55+ (0%)-GENDER • Female (59%) • Male (41%) CHILDREN No kids (93%) Expecting (3%) Pre-school (1%) School age (3%) Left home (0%)

E4 and E4 +1's Share of Commercial Impacts holds steady very strong for 16-34s. Furthermore within its competitive set E4 is the top converting channel for Adults 16-34, Women 16-34 and ABC1 16-34s.

Through research, we know that E4 viewers are predominantly young and upmarket, but they’re also fashion conscious, sociable, connected, heavy internet users, they love going out and tend to use advertising as one of their many information sources. They are also likely to be opinion formers and more likely to talk about brands and convince them to try them out.

E4 and E4+1 reach over 8.9m people each month. On top of this it has a young and upmarket viewing profile, with; 52% of viewers 16-34 (Vs 23% Total Commercial TV), 43% ABC1 (Vs 38% Total Com) and 61% female (Vs 54% Total Com TV).

Taken From: https://www.channel4sales.com/platforms/e4

Audience Research continued.

E4’s Demographic

Demographic means those aspect of society or culture that are measurable and can be used to put people into categories. For example, religion, income, race, sex, marital status, child status, are all areas that can help put members of a population into smaller groupings.

Demographic means information the media uses to divide their audience into gender, age, race and other categories it also pinpoints potential audience. Every media product is targeted to certain audiences E4 viewers are predominantly young and between the ages 16-24 and dominantly females. They target this demographic because they broadcast good quality drama, comedy, features and having diverse entertainment formats making E4 and E4 +1's both have a very strong impact on 16-34s.This demographic is mindful, sociable, connected, heavy internet users, they love going out and tend to use advertising as one of their many information sources.

E4 have stated that: I learn from this that the ages from under 18 and 18-24 precisely females are the biggest viewers of E4. I understood from this is the type of audience E4 try to attract which is most a niche audience mostly studying at schools, colleges and universities.

They do this by airing programs such as misfits, Youngers, scrubs and even made in Chelsea which relate to that young adult lifestyle in London. This makes this a niche audience because most other channels haven’t really tried to attract this demographic unlike e4. I also understood that E4s main demographic is under 18s.The second biggest targeted demographic would be 18-24. Amongst the chart above we understand that females are the majority of viewers. By looking at this I understand the by demographic for my product will be from around the ages of 18-24 and in particularly females and obviously males too. Also the possibility that the audience of e4 more mature young, adults and adults gives me the idea I don’t need to be very strict on things like my script and my narrative because they aren’t. 

Audience (Research)

Media Research.

For my coursework, I have decided to do the Silver Lining productions brief. Due to the fact, that the brief Silver Linings Producers: fly on the wall documentaries for example Inbetweeners and the Simpsons that have a comedy implemented drama aspect of their programmes, and also a high competitive Drama Game show like Big Brother is the exact same aspect I am aiming for my programme to achieve.

The brief states that the programme has to be similar to E4's demographic of 15-35 year olds and will be suitable for before the watershed time of 9:00 p.m. So consequently I will not be including any swearing or cursing used in my programme otherwise I could get in trouble and even worse end up with complaints from the viewers. Also some people might get offended by the words stated in my programme if it’s not suitable for them or for religious purposes.

In this Brief, I have chosen the first Broadcasting task that is stated. I have chosen this task because I feel that I could carry out this task to a high standard.

My audience for this coursework will be 15-30 year old males. I have chosen this age range because I feel that my show will keep men at this age range entertained and enthusiastic to watch my programme.

Silver Lining Final Logo

This image is my final selected piece. I have chosen Brief One which is the Silver Lining Productions. Furthermore, the Brief goes on to state that i work for silver linings a Multi-media production company that has had recent television success with fly on the wall documentaries, structured reality programming and fiction products. They have also developed supporting media for their broadcast productions in print,audio and e-media.

Here is my Logo design which is Silver Lining productions. The Silver lining company is aimed at ages between 13 on wards because it has mature themes that young teens/ adults will be able to understand and enjoy. In my product for Silver Linings it will be a Comedy/Drama so all ages will be able to benefit and not get board watching my clip. However i also have to keep it suitable for the adults as they don't want it to be too boring either.Moreover, I have chosen my Logo to be structured out in this context because its simple and effective and people will remember the Logo and will be more appealed to the image over time.The background of my Logo also makes it stand out more so the reason why i have chosen a bright background is because i want it to catch the eye of the target audience more.

My Silver Lining Designs

These designs are not the final piece its just an insight as to what i'm planning to do for my final Logo.

Media Magazine

By Reiss Dawkins and Manjinder Pahal