Warner
Bros- From the description of the Warner Bros Logo, I can see that
they have used a clear sky background for simplicity and effectiveness they
have also used the clear sky background because it stands out and catches the attention of the viewer and is easily recognizable from a reasonable distance. Also
showing the WB Logo in front of the Clouds is an effective technique to use
because it’s bright and eye catchy. Furthermore, they have also used their logo
in front of the clouds to represent power and eternity. Warner Bros. Entertainment
Inc. (commonly called Warner Bros. or WB) is an American producer of film,
television, and music entertainment. As one of the major film studios, it is a
subsidiary of Time Warner, with its headquarters in Burbank, California and
another in New York, New York. The Warner Bros. logo has always had the
same basic premise: It's a shield floating in the clouds stamped with the
initials W.B. Everyone knows it, and looking back at old Warner Bros. movies,
it's tempting to say that it basically hasn't changed over the years: The
emblem you see at the beginning of a movie today seems virtually identical to
the one you would have seen 60 years ago.
Sony
Pictures- This logo is similar to the Warner bros logo in a sense of
the similar techniques used to be simple and effective and create a grotesque
effect with little graphic importations being used. The bright high contrasted
effects on the right side of the picture is very good because it fades into a
low contrasted shade of dark blue to make up the majority of the Sony pictures
logo. Likewise, this is very eye catchy and makes the image stand out very
much. I feel as if Sony Pictures are urging the viewer to be really captivated
by their image and have an affirmative view of their Logo. In my judgement this
image is suitable and effective for all ages because it’s clear and tranquil
and easy to remember. The Bold text dictating the logo gives this image a
fantastic look. This is done deliberately to draw the intended audience to the
product name (Logo) and it appeals to viewers around the world day in and day out.
To conclude, the lines down the middle of the Sony pictures logo gives this
logo effect because it’s different from other company production Logos
furthermore, it’s a simple use of playing with the Logo to make influence and
to make it stand out.
Walt
Disney- Walt Disney pictures is a mainly children’s audience based
film company. Unlike the other company Logos above, this Walt Disney logo is
quiet imaginative and intellectual. My own opinion on this logo is that it is
very effective because it aims its Logo at children in particularly. Walt
Disney have used a castle as their main brand image logo because it appeals to
the target audience(Children) also the castle gives a sense of fun and joy because
some kids like castles and it will catch their attention after seeing this logo
in a film or on TV. This Logo has Curly Tangled font. This font implicates that
Walt’s main target were children and not too much Adults. On the other hand,
the Font is clear and understandable and is suitable for all ages which is an
advantage for Disney. Walt Disney’s logo is very powerful and automatically
implicates a message to the viewer and all in all it’s just a very good Logo.
Overall
Overall to conclude my logo research, I have decided that I
will keep things simple and effective so that my logo has an extrovert contrast
and will be suitable for all ages. From my research the majority of the big
film companies have a simple effective logo because they stand out to me and
you and many other viewers across the world and the logos are bold and
energetic and prevailing which appeals to us day in and day out. So because I want
my logo to follow in the footsteps of the big companies I am going to make my
logo as simple as possible.
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