E4 Stats
E4 is the entertainment destination for a cutting edge
young audience
Its eccentric and witty persona and strong branding make it
a massive talking point
E4 is on Freeview, DSAT and cable, and E4 HD on Sky
increasing its audience potential big time
It also won channel of the year at The Broadcast Awards in
Feb 2011
E4 is one of the most original digital channels, successfully
launching mega hits like Skins, The Inbetweeners and Misfits
With loads of Facebook appreciation groups, E4 is here to
entertain
E4.com reaches 2m+ a month and has great brand
opportunities
Stat
Breakdown
E4 Demographic-AGE under 18s (63%) 18-24 (29%) 25-34 (5%)
35-44 (2%) 45-54 (1%) 55+ (0%)-GENDER • Female (59%) • Male (41%) CHILDREN No
kids (93%) Expecting (3%) Pre-school (1%) School age (3%) Left home (0%)
E4 and E4 +1's Share of Commercial Impacts holds steady
very strong for 16-34s. Furthermore within its competitive set E4 is the top
converting channel for Adults 16-34, Women 16-34 and ABC1 16-34s.
Through research, we know that E4 viewers are predominantly
young and upmarket, but they’re also fashion conscious, sociable, connected,
heavy internet users, they love going out and tend to use advertising as one of
their many information sources. They are also likely to be opinion formers and
more likely to talk about brands and convince them to try them out.
E4 and E4+1 reach over 8.9m people each month. On top of
this it has a young and upmarket viewing profile, with; 52% of viewers 16-34
(Vs 23% Total Commercial TV), 43% ABC1 (Vs 38% Total Com) and 61% female (Vs
54% Total Com TV).
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